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RUGGED AND REMOTE

The Maatsuyker group is located 5.5 kilometres south of Tasmania, Australia. MAATSUYKER is the southernmost island of the group and the Australian
continental shelf. This Wilderness World Heritage Site is renowned for its inhospitable climate, rich marine wildlife, and Australia's southernmost
lighthouse.

SAFETY IN NUMBERS

There are six islands and two groups of rocks; the main island, MAATSUYKER, is 2.6 kilometres long and 1.2 kilometres wide. Needle Rocks lies just off the south west tip; Walker Island, Flat Witch Island and Western Rocks lie just to the north whilst De Witt Island sits 6.5 kilometres to the north-east and Flat Top Island and Round Top Island 7 kilometres east.

HISTORY

Abel Tasman, who led the first known European expedition first sighted Tasmania on 24 November 1642. His journal entry on1 December 1642, seven days later, refers to Wit’s islands, Sueers islands, Maetsuickers islands and Boereels islands. The names of all of these islands and Tasmania itself - then named Van Diemen’s Land - came from then members of the Council of India of Tasman's employer, the Dutch East India Company and, as Governor- General, Antonio Van Diemen got the name of the largest island.

THE LIGHTHOUSE

The site for Australia's most southern lighthouse was chosen in May 1888 after a visit by the Hobart Engineer, Mr Meech. Construction began in January 1890, with J & R Duff of Hobart with 400 metres of double haulage way, 400 metres of single trolley line, 75 chains of roadway, and a tower and three houses -all made from brick shipped from Oyster Cove. The tower was designed by Huckson and Hutchison of Hobart and was completed in 1891.
From the inauguration until the installation of the automated light, the lighthouse was manned by a small staff of lighthouse keepers, who constituted the total population of the island. Maatsuyker Island Lighthouse was the last Australian lighthouse still being officially operated by light keepers.

CLIMATE

Weather conditions are extreme; the unforgiving Roaring Forties are a particular problem, with gusts of up to 176 km/h. The first keepers of the light took
chickens with them, but the fowls blew away into the ocean, vegetables get blown flat by the wind and it rains 249 days a year.

Our skin is our largest organ; as we go about our daily lives, our pores open, and our bodies ingest damaging toxins. At MAATSUYKER, we strive to protect our consumers and the environment, shunning harmful petrochemicals and synthetics in favour of natural fabrics. MAATSUYKER knits are made from pure wools using whole of garment machines which produce no material waste, and our tees and base layers are made from ultra fine merino + Tencel.

SUSTAINABILITY

Did you know - one third of all clothes made go straight to landfill unsold? Overproduction is the dirty little secret of the fashion industry, causing 10 percent of the planet’s carbon emissions, and creating a crisis of landfill and carbon that’s incompatible with solving climate change.

At MAATSUYKER, we only make what we can sell and our technology generates far fewer carbon emissions.

"I have learned you are never too small to make a difference.”
Greta Thunberg

DOING MORE WITH LESS

Clothing brands across the world are manufacturing their clothes and running their businesses unethically without considering their environmental impact. If this continues, our planet will crawl down the path of destruction. This has led to the birth of the slow fashion movement, sprouting brands such as MAATSUYKER which do more, with less, with recyclable, eco friendly fabrics - and a new approach which keeps our carbon footprint as small as possible.

MISSION POSSIBLE

Saving the planet - one garment at a time.Sustainable clothing is designed using sustainable fabrics like merino, TENCEL and organic cotton. At MAATSUYKER our mission is to produce stylish and comfortable clothing without sacrificing the environment in doing so. We make to demand - we don’t make what we don’t sell - and make locally, in house, using renewable energy. We use recycled materials on our packaging and use as little wrapping and packing as possible. Even the paint in our showroom is made locally, from natural ingredients.

BENEFITS

FEEL THE FUTURE - PART OF THE SOLUTION, NOT PART OF THE PROBLEM

People prefer supporting clothing brands that give back to the greater good over those who don’t. Purchasing from a company that supports a good cause gives us instant gratification knowing our money is being used to help make a difference in the world. Future generations of consumers are set on making an impact in the world, so integrate causes they care about into their daily routines and purchase behaviours. Ultimately, when you decide to buy a sustainable MAATSUYKER garment, you are supporting the betterment of the planet.

WASTE NOT, WANT NOT

Unfortunately, a majority of the most popular clothing brands source and manufacture their clothes overseas. They do this because it’s cost effective, however overseas production and fast fashion come with a negative, carbon intensive environmental impact. When you buy locally, you have a higher quality control and you avoid the heavy carbon emissions of overseas shipping. Popular clothing manufacturing destinations like China, Bangladesh and India typically lack the strict environmental regulations on their factories we have here, meaning it’s easy for them to dispose of their waste in an unethical manner polluting the world’s waterways with toxic chemicals and microplastics. Sustainable clothing company’s best practices:

Use less water

Use renewable energy

Use recycled/eco friendly fabrics

Use recycled materials in their shipping packaging

Insist on fair labor practices and fair wages for all employees working in factories

FAIR LABOUR

Another big part of a sustainable clothing business model is providing fair labor practices and a proper living wage to employees. Generally, clothing made in Australia has higher labor and fair wage standards than foreign countries. Unfortunately, factories overseas do not have this same level of authority. This is because we have laws set in place to make sure that no unfair labor treatment or unethical working conditions can exist. When you purchase from a fast fashion brand or a clothing brand that manufactures entirely in China, you may be contributing to unfair child labor and unhealthy working conditions.

HIGHER QUALITY

Sustainable clothing is synonymous with high quality and a superior product. Eco-friendly fabrics are softer, stronger and last you for years. In fact, sustainable clothing guarantees you won’t have to continue buying new clothes all the time. Buying from the most popular clothing brands that manufacture overseas gives you no guarantee that the clothes you buy are quality.

of maatsuyker's core demographic expects brands to be sustainable*

*NIELSEN RESEARCH, 2018

There is a growing awareness of the importance of making our planet cleaner, fairer and safer. Consumers are increasingly attracted to brands which place sustainability high on their agendas; this is especially true of younger consumers, who are increasingly interested in working for - and purchasing from - brands which are environmentally and socially responsible - concerns thrown into sharp relief by COVID-19, which presents as a strategic inflexion point.

Already consumers across different countries are raising their expectations of apparel brands during the pandemic, and responding positively when brands demonstrate social responsibility, give back to communities in need, and prioritise environmental sustainability.

"The recovery from COVID-19 will hasten previously emerging trends across industries - from the prevalence of remote work, to adoption of e-commerce and home delivery services, to the importance of purpose and values in major brands. And specifically for apparel, footwear, and textile, all trends point to sustainability solidifying as a basic expectation across the industry. Early signals suggest that a global health crisis will increase overall consumer demand for products closely associated with trust, well - being, and the collective good - particularly in categories such as food and nutrition, but also in beauty and fashion, which are considered 'close to the body'. As consumers spend less money but more consciously, the expectation for sustainability, fair working conditions, and ethical action within supply chains will become absolute necessities."

Sustainable Apparel Coalition, 2020

Australian merino is the finest, softest wool in the world. Its natural benefits are so great that no other fibre - natural or man-made - can match it. Synthetics are industrially produced from non-renewable fossil energy whereas merino is a natural fibre grown year - round, on a simple blend of natural ingredients - sunshine, water, fresh air and grass. Every year, they produce new fleece, making wool a completely renewable fibre. Arguably the oldest known animal fibre, wool is composed of a natural protein called keratin - the same protein found in human hair - with a small amount of calcium, sodium and fat % natural, renewable and biodegradable, Australian Merino wool is famous worldwide for its next-to-skin softness, strength, innate versatility and technical benefits.

Wool is 100% natural— grown year round by Australian sheep, on a simple diet of water, air, sunshine and grass. It is 100% biodegradable— when wool is eventually disposed of, it naturally decomposes, slowly releasing its valuable nutrients back into the earth. And it is 100% renewable— every year, Australian sheep produce new fleece,
meaning merino is completely renewable